We’re reaching a watershed moment in eCommerce fulfilment. Over three-quarters of online shoppers say they’re conscious of or care deeply about the environment when thinking about how they receive their deliveries.
One in seven (PDF) shoppers say that they take the environmental impact of different delivery options into consideration when they make their final purchase choice.
They are now looking to retailers, to make changes to satisfy their intent towards shopping sustainably. And if that intent isn’t satisfied by your company? 43% of consumers (PDF) say they would shop with a competitor if they offered a greater range of sustainable delivery options.
Not sure what green shipping is? Take a look at our blog post: What is Green Shipping?
Add a Green shipping Option to Your Online Store
- Add a new Delivery/Shipping option, priced at a slight premium.
- Name it something descriptive such as ‘Carbon-negative, plastic-free delivery’.
- If your eCommerce platform allows, include a brief description and/or link to a page explaining what your sustainable shipping option actually means.
Add a Sustainability page
We also recommend adding a ‘Sustainability’ page to your site, which speaks to your commitment to the environment. Much like the ‘About Us’ page became essential to conveying an effective brand message on eCommerce stores a decade ago, so is the ‘Sustainability’ page today.
If you’re not sure where to begin, use our Sustainability page as inspiration.
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