mm - mielie mailer

the #thirtytozero challenge

Thirty to Zero Instagram Challenge

welcome to our 'thirty to zero' campaign

So it's plastic-free July. For us, this is the equivalent of Christmas, but without all the single-use wrapping paper.🎄🎁 

Nothing gets us more excited than people dumping plastic for better alternatives (not dumping in the literal sense, of course!). So, to celebrate this special month, we've created a little challenge for businesses.

the challenge

On average each South African uses and discards 30 kilograms of plastic every year. That's a lot of plastic!

But it doesn't have to be this way. Often, all that is required are small behavioural changes - using a reusable coffee cup, switching to bamboo toothbrushes, choosing the peanut butter sold in a glass jar instead of plastic tub... 

"Do not overlook tiny good actions, thinking they are of no benefit; even tiny drops of water in the end will fill a huge vessel" - Buddha

If every South African reduces just 1kg of plastic consumption each year, we've avoided 60-million kilograms of plastic from being produced and being discarded - that's powerful! If we get to zero-waste we're talking about 1800-million kilograms of plastic. 💪

So our challenge is simple  - post a 30-second video on Instagram showing us how you reduce your plastic use and consumption.

Not only will you inspire others to reduce their consumption, you will also receive 30% off our online store for our plastic-free alternatives.

Even better news, this discount applies to our newly launched PaperPop product - plastic-free bubble wrap!

30% off for the rest of july

Don't forget to tag @mieliemailer on Instagram and use the #thirtytozero & #mieliesinthewild hashtags. Once you have shared your post, we will send you a unique discount code for 30% off our online store.

The discount ends at 12pm on Friday 31st July 2020. 

We can't wait for you to join us on our journey to be kinder to the planet